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$1K MRR

A small milestone, a big moment. Visitors just crossed $1K in monthly recurring revenue in just under 3 months.

Daryl
Daryl
Founder
$1K MRR

Today is the day. In just less than 3 months, Visitors has now hit the all famous $1K MRR mark.

I'm pleasently surprised by how fast we hit this, especially as I tweeted at the beginning of January when we were at $250 MRR that I'd like to hit this by the end of the year.

That said, I don't really have any revenue goals in mind with Visitors. I'm mostly just enjoying building something. Each day I try and improve it in some way, and I'm beyond grateful to every one of you that has took the chance to use it so far.

Accelleration phase

Stripe MRR screenshot

You'll notice there's a little boost just after the start of February. Something had to have caused that, right?

This is precicely where we discontinued free trials.

When I thought to do this, it seemed like a terrible idea honestly and I thought I'd revert it within a week. Every other analytics tool that I can think of gives you a free trial so surely this will never work?

On the one hand a free trial makes sense, as it's likely customers are using alternatives already and might just want to test your service out and compare with their existing setup.

The problem with free trials though is they lack any kind of personal commitment. A lot will sign up for a trial, play around for a few minutes and then forget you exist as there's no emotional attachment.

Charging upfront catches people at their peak of interest and gives more incentive to use the product and stick around.

Visitors is evolving

There's not a day that I don't think about Visitors or work on something to improve it. So while it's only 3 months old, I can confirm it is here to stay.

In the past month alone we added funnels, revenue attribution, improved the profile feeds as well as many other subtle changes.

Revenue attribution is one of the things that really makes Visitors so much more fun to use.

When you pull open your analytics dashboard and see someone made a purchase an hour ago it's a different feeling than just looking at how many people visited your site.

If you're using Visitors, it's a must try.

What I've learned

Building and running a SaaS teaches you a lot.

Before launching, I was thinking about database replication in different regions, clustering, all sorts. After 3 months, none of that has mattered a single bit.

I, like many others before me, cared too much about preparing for the worst when I should have focused on launching and improving things when it matters.

Another thing is support. Most people find this a headache, but I actually love people reaching out about features they want or any issues they've encountered as it's an opportunity to improve the product.

What's next

There's several more things coming to Visitors. The next big one has been requested multiple times, an API.

I'm particularly excited about what this opens up possibility wise for AI agents. You can literally have an agent pull your analytics, identify your best performing pages and suggest ways you can improve.

Or one that monitors traffic drops and alerts you before you even notice.

It's really up to you, but the API makes all of that possible.

Perhaps some of these things would be good to implement into Visitors in general, but one thing at a time.

Either way I am excited to make Visitors not only a place for glancing at analytics, but a way to improve your site as a whole.

Closing thoughts

I want to thank every single person who signed up to a trial (when we had trials), and all of you who went as far as comitting to a plan.

I have poured months of my life into this project and it means a lot to have people that believe in it just as much as I do.

I'm not sure what the next milestone is, or if I'll share one at all, but I'm super proud of this one.

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