Privacy Policy

How we protect your privacy, what data we collect, and your rights over your information. Your data always belongs to you, not us.

Last updated December 6, 2025

This policy covers visitors.now website visitors and customers. For analytics data we process on behalf of our customers' website visitors, see our data policy and DPA.

For visitors.now website visitors, we collect anonymous usage data and only use cookies for authentication. If you create an account to use our analytics service, we ask for the bare minimum and only share it with services that are absolutely necessary for the app to function.

At Visitors, we are committed to complying with GDPR, CCPA, PECR and other privacy regulations on our website and on our web analytics product too. The privacy of your data, and it is your data, not ours, is a big deal to us.

In this policy, we lay out what data we collect and why, how your data is handled and your rights to your data. We promise we never sell your data, never have, never will.

If you have placed the Visitors script on your website, take a look at our data policy for details on the information we do collect about your website visitors on your behalf.

Data controller

The data controller is Visitors Now, LLC, a Delaware limited liability company (USA). We can be contacted by post at 1111b S Governors Avenue, Dover, DE 19904, United States or by email at privacy@visitors.now.

As a visitor to visitors.now

We run our own analytics script to collect anonymous usage data for statistical purposes and to understand how our website is used. We do not use cookies for analytics and do not collect personal information from website visitors.

You can find more details about the data we collect in our data policy.

As a customer and subscriber of Visitors

Our guiding principle is to collect only what we need and that we will solely process this information to provide you with the service you signed up for.

We use a select number of trusted external service providers for certain service offerings. We only share the minimum information required for each service to function.

What we collect and why

An email address is required to create an account so you can log in and we can send you invoices, updates or other essential information.

A persistent first-party cookie is stored to remember you're logged in. This makes it easier for you to use our product without having to log in on each returning session.

All data is kept fully secured, encrypted and hosted on renewable energy powered servers in the EU. Your data is protected by European Union's strict data privacy laws.

Analytics event data is processed and stored in the EU. Some account, billing, and email delivery data is processed by our service providers and may involve international transfers depending on where those providers operate.

Our analytics script respects browser privacy signals. If a visitor has Global Privacy Control or Do Not Track enabled, our script won't send analytics events.

Payment processing is handled by Stripe. We never see your credit card details. Email delivery is handled by Resend for account and billing notifications.

For complete technical details about how we handle analytics data, see our data policy. For information about our role as data processor, see our DPA.

Third-party services

We work with a small number of trusted partners to deliver our service. Here's exactly who has access to what.

ServiceWhat they do for us
CloudflareProtects our infrastructure from attacks and serves our website, api and dashboard.
StripeHandles payment processing and billing.
ResendSends account emails and billing notifications.
MapboxPowers the globe map tiles in your realtime dashboard. We plot profile markers at city-level only and normalize them to city centers.

Changes and questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will also announce them on our company blog or social media profiles.

Contact us at privacy@visitors.now if you have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information.