RevenueCat integration

Connect RevenueCat with Visitors to attribute in-app purchase and subscription revenue to visitor sessions. See which pages, referrers, UTM campaigns, and devices are driving your sales.

How to connect

RevenueCat processes payments through Stripe, so you'll connect your Stripe account in Visitors. Once connected, RevenueCat transactions will automatically appear.

1. Head to API keys in Stripe
2. Create a restricted API key
3. Select "Providing this key for another website"
4. Name the key whatever you like ("Visitors")
5. Add "https://visitors.now" as the URL.
6. Hit "Create restricted key"
7. Copy the generated API key ("rklive...")
8. Head to your project's Settings
9. Navigate to Integrations
10. Hit the connect button for Stripe
11. Paste it in your API key
12. Hit "Connect"

We'll then automatically create a webhook endpoint for your Stripe account and Visitors will begin receiving transaction events — including those from RevenueCat.

How attribution works

With RevenueCat Web Billing, RevenueCat manages the entire checkout flow. This means you can't pass the visitor cookie as Stripe metadata like you would with a custom Stripe Checkout integration.

Instead, Visitors matches the Stripe customer email to a visitor you've identified using visitors.identify(). Since RevenueCat users are typically authenticated before purchasing, this fits naturally into your existing flow.

Identify your visitors

Call visitors.identify() with the user's email when they log in. Visitors will match their email to RevenueCat purchases automatically.

1visitors.identify({
2  id: "user_123",
3  email: "jane@example.com",
4})

When a RevenueCat charge comes through Stripe, Visitors looks up the customer email and attributes the revenue to the matching visitor session.

Learn more about identifying visitors.

Troubleshooting

If revenue is showing up but not being attributed to visitors:

1. Ensure you indentifying users.
2. Ensure you are including their email when identifying.
3. Make sure you identify users before they make a purchase.

If you've confirmed all of the above and attribution still isn't working, contact our support team and we'll help diagnose the issue.