Persist mode allows you to track anonymous users over time, giving you an entire journey of their first time on site to when they take action.
Persist mode uses cookies to track users over time. This requires explicit consent for EU users. Learn more
When a user visits your site, a cookie is set with a unique identifier. Every time the user visits your site, the cookie is sent along with events. The server uses the cookie to track the user's journey. However, it won't track users across multiple devices, for that you will need to identify them.
To enable persist mode, add the data-persist attribute to the script tag.